Welcome to Half Moon Hustle

Hi, I'm Tamara Hinckley.

I'm an immigrant, born in Ukraine and raised to believe that if I worked hard enough, I could make anything happen. My ambition took root early - first on Wall Street, then through my MBA at Harvard. Each milestone pushed me to climb higher, and I was determined not to let anything, especially motherhood, slow me down.

Over the past decade, I built a thriving career in tech, eventually becoming Director of Product at Pinterest. Along the way, I had two kids and twelve managers, all of them men. I was often the only female product leader in the room with young kids. There weren’t many role models who looked like me or were building the kind of life I was trying to create.

So I looked elsewhere. I devoured books on how to “have it all,” sought wisdom behind closed doors, and leaned on fellow moms just trying to hold it together. I kept showing up, kept getting promoted, and still often felt like I was piecing it together alone.

Motherhood didn’t come easily for me. After struggling with infertility and being diagnosed with an autoimmune disease, I was overjoyed to finally become a mom. I returned early from my first maternity leave to “feel like myself again,” only to realize I had changed in ways I couldn’t yet name. The second time around, I battled postpartum depression and imposter syndrome, mostly in silence.

Through it all, I came to see how many of us are walking parallel paths without honest spaces to talk about what it actually takes. I started writing to build the kind of community I wished I had during those defining years: a place where we could share what it’s really like to grow careers, raise kids, and care for our health, all at the same time.

While my career shaped my outer success, it’s been my inner work that has kept me grounded. Yoga and mindfulness have been anchors in my life for over two decades, from yoga teacher training to silent meditation retreats. Through that practice, I’ve learned the goal isn’t balance; it’s alignment with our values, our purpose, and our presence.

Recently, I left Pinterest to start a company dedicated to supporting new moms. What started as a passion for fixing the “broken rung” has grown into a calling: to help build a more sustainable, fulfilling future for ambitious women growing their careers while raising children.

Half Moon Hustle is for all of us who are giving it our all: at work, at home, and within ourselves. It's where I share honest reflections, practical strategies, and the mindset shifts that help me stay grounded while still reaching for more.

Half Moon is my favorite yoga pose, a symbol of focus, grace, and quiet strength. Hustle reflects the fire that's always been in me. Together, they capture the essence of this space: living with intention in every area of life.

If you're craving real talk about motherhood, ambition, wellness, and mental health, you're in the right place. You don't have to choose between being driven and being whole.

Let's figure it out together. Subscribe and join the conversation.